AI's Growing Impact on Market Research 📊

We may be early in the adoption phase of Artificial Intelligence (AI), but its impact on market research will be profound. Beyond faster turnaround times and reducing costs, AI is perfect for analyzing unstructured data like interviews or social media text. And that’s just the beginning. AI will get better and better at improving predictive modeling and enable the researcher to play a more strategic role in business. Nick Gauchat, Chief Product Officer, and Will Cimarosa, SVP Market Research at Suzy, cover the impact of AI on market research.

Time stamps:
0:14 Platform Shift Lifecycle
2:05 The Impact of AI on Market Research
2:30 Research Challenges with AI

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