Why Do We Hesitate to Take Risks? | Dan Ariely | TEDxHM

Behavioral economist Dan Ariely, the author of Predictably Irrational, argues that in many areas of our lives we are too apprehensive of downside consequences and therefore don't take enough risks. After making this point, he suggests a few ways that could help us integrate more risk so that we can live more fulfilling lives. Dan Ariely is one of the world’s leading voices in behavioral economics, known for uncovering the hidden forces that shape our decisions — from why we cheat to why we overpay. A bestselling author (Predictably Irrational, The Honest Truth About Dishonesty), TED speaker, and professor at Duke University, Dan’s work blends rigorous science with profound humanity. Having survived and grown through personal tragedy, he brings unique insight into pain, motivation, and meaning — and why humans, at their core, are predictably human. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx