Why You Must Take Ownership of AI Processes to Ensure Success 🤖

AI without a game plan? That’s a recipe for chaos—here’s why... On the latest episode of The Scalable Marketing Machine Podcast, Kinsey Soderberg and I discussed the importance of empowering teams with guidelines and training on effective AI usage, which is crucial for consistent brand representation. Kinsey emphasized that CEOs should create standard operating procedures (SOPs) for AI tools to help their teams navigate this new terrain. This upfront work can significantly improve efficiency and ensure that AI-generated content adds value rather than becoming a source of frustration. Listen to the full episode! 👉 https://buff.ly/4inXpfS #marketing #podcast #AI #AIcontent #brandcontent #socialmedia #SOP #AItools