What is a Content Management System (CMS)?

A content management system - also called a “CMS” - is an application that is used to manage content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates like a website. For a more in-depth explanation, read our glossary blog here: https://www.optimizely.com/optimization-glossary/content-management-system/