Indian Startup Brings Eco-Friendly Kitchenware Globally 🌍

A startup is promoting sustainable, non-toxic kitchenware to replace harmful PTFE-coated pans in Indian and global kitchens.

Indian Startup Brings Eco-Friendly Kitchenware Globally 🌍
gen.E
266.8K views β€’ Apr 15, 2026
Indian Startup Brings Eco-Friendly Kitchenware Globally 🌍

About this video

Most non-stick pans are coated with PTFE and when overheated, studies have linked it to serious health risks. Yet it’s in nearly every Indian kitchen today.
P.TAL is making a case for going back to copper and brass - not out of nostalgia, but out of science. These metals conduct heat more evenly, use less gas, and don’t leach harmful chemicals into food. Their cookware is tin-lined where needed, so acidic ingredients like tamarind and tomato cook safely.
Every piece is handcrafted by the Thatheras of Punjab - India’s only UNESCO-recognised craft community making each utensil both a kitchen tool and a living piece of heritage.
And unlike your teflon pan that chips in two years, copper and brass hold their value. Like gold and silver, they appreciate over time meaning it makes this less of a purchase and more of an investment.

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Views

266.8K

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8.5K

Duration

1:24

Published

Apr 15, 2026

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