Joseph Nye on Soft Power: The Man Who Coined It 🌐

In this 2024 conversation at CFR, Joseph S. Nye Jr.—the renowned political scientist who coined the term soft power—reflected on how he developed the concept, what inspired it, and how it shaped global diplomacy, including in China. Nye’s theory became a pillar of modern foreign policy thought, influencing leaders around the world. In a moment of humor and humility, he shares how even Chinese officials sought his insights—but did not pay him royalties.
This clip is from a February 2024 interview with CFR Chairman of the Board David M. Rubenstein. Joseph Nye passed away in May 2025. His legacy lives on in how we understand power, persuasion, and international influence.

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