Creative Industries & Soft Power in a Changing World 🌍

Wael Shawky: Director, The Fire Station - MASS Alexandria

Azu Nwagbogu: Founder & Director, African Artists’ Foundation & Lagos Photo Festival

Sheikha Reem Al Thani: Deputy CEO of AL RIWAQ, Public Art, and Rubaiya Qatar, Qatar Museums

Dr. Jelena Trkulja: Senior Advisor for Academic and Cultural Affairs, Qatar Museums (Moderator)

Culture has become one of the most agile and contested arenas for shaping identity, influence, and international dialogue. From museums and photography festivals to artist-led institutions and transnational film practices, creative actors are reimagining how narratives circulate and how people connect across borders. This conversation brings together leaders who work at the intersection of art, diplomacy, and civic imagination to explore how creative industries can build new forms of trust, visibility, and collaboration in an era of uncertainty.

In partnership with: Qatar Creates