Running is Free. So Who is Making Money?

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Running might be free, but an entire ecosystem has been built around the modern runner.

Today, I break down the extraordinary numbers behind the sport's explosion since 2020. I explore the tech platforms like Strava that turn data into subscriptions and wearable giants like Garmin that successfully pivoted from car sat-navs to fitness dominance.

The footwear market has exploded too. Brands like Asics and On Running are seeing record growth and high margins by focusing on performance over fashion. We also look at the massive commercial scale of major marathons and the rise of standardized races like Hyrox. Finally, we examine how local run clubs act as the glue for this multi-billion dollar industry.

00:00 - The Numbers are insane
01:49 - The The Bros Are Killing it
05:14 - Wearable Tech
07:09 - Trainers
12:39 - Races
17:13 - Local Communities