Lululemon Clamps Down on ‘Lululemon Dupe’ Phrases to Protect Brand 🛡️

Lululemon has acquired the rights to the term ‘Lululemon dupe’ and is taking new steps to prevent counterfeit and duplicate products from diluting its brand. CBC’s Abby Hughes breaks down the company’s latest efforts to combat knockoffs.

Lululemon Clamps Down on ‘Lululemon Dupe’ Phrases to Protect Brand 🛡️
CBC News
28.9K views • Oct 30, 2025
Lululemon Clamps Down on ‘Lululemon Dupe’ Phrases to Protect Brand 🛡️

About this video

Lululemon doesn’t love your dupes (a.k.a duplicates) and they’re coming up with new ways to fight them.

CBC’s Abby Hughes explains the Vancouver-based athleisure brand’s latest tactic.

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28.9K

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Duration

1:48

Published

Oct 30, 2025

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