How Diana Nabukenya Adeyemi Built Yo'Nyama Into a Multi-Million Butchery Business in Uganda.

Are you a business owner, corporate leader, or someone with a story others need to hear? We'd love to feature you on our show! Contact us today via WhatsApp at +1 469 278 1138 or call +256 704 233 306. In this episode of CEO Insights Uganda, we talk to Diana Nabukenya Adeyemi, the CEO of Richland Foods Uganda and Yo’Nyama — two standout brands transforming Uganda’s meat and poultry landscape. Diana was recently named among the Top 10 Finalists in the DFCU Women in Business Initiative, and she also won the prestigious NSSF Hi-Innovator Award, winning a $20,000 grant to scale her business. These accolades reflect her relentless drive, sharp business acumen, and commitment to building sustainable, value-driven enterprises. Through Richland Foods, she’s bringing innovation and food safety into poultry production and meat processing. Meanwhile, Yo’Nyama—their consumer brand—delivers premium, ready-to-eat meats and cold-chain convenience to a growing customer base in Kampala. From being showcased at the 2024 NAM Summit's Women in Agribusiness Expo to pioneering modern cold-chain logistics in Uganda, Diana's journey is one of grit, growth, and game-changing impact. Whether you're passionate about entrepreneurship, food systems, or women-led innovation in Africa, this conversation is filled with insights you won't want to miss. Tune in to catch her insights on the industry. You can reach Diana directly at +256790777608. *Episode Chapters* 00:00 Intro 02:53 What Yo'NYAMA does 06:31 Her Corporate background 10:25 Starting out in farming 15:00 Opening up the first butchery 20:45 Winning the DFCU Women in Business Award 24:00 Starting the Halal service 28:50 Joining BNI 32:00 Winning the NSSF Hi-Innovator Award 35:00 Recognizing the effort and impact of the Woman in the Economy 37:20 Value addition services 39:44 Meat sourcing, verification, and traceability 46:40 Challenges in the meat industry 56:00 Meat market size 1:02:47 Feedback from customers 1:07:13 Introspection 1:10:20 On product handling and expiry 1:21:50 Near-fail moments 1:29:35 Mistakes she made that she wishes she could undo 1:31:44 Risks she took that turned out to be a good bet after all 1:33:50 Expansion plans 1:38:50 Advice for those wishing to enter into the meat value addition business *Enjoyed the show? Leave us a quick Google Review by clicking this link: https://g.page/r/CafSlD2tp1QZEAI/review. It helps us grow and reach more inspiring leaders.* CEO Insights Uganda with Herbert Rwabugahya is Uganda's number one business podcast. As the most watched and fastest growing Ugandan podcast, it continues to dominate the charts across YouTube, Spotify, Apple Podcasts, and every major streaming platform. Consistently ranked as the best podcast in Uganda, CEO Insights Uganda brings the country’s vibrant business and leadership landscape to life through powerful storytelling, raw success stories, and real-life insights that inspire action. At its core, CEO Insights Uganda is not just a podcast—it is the voice of Uganda’s transformation. Each week, host Herbert Rwabugahya engages in compelling, unfiltered conversations with Uganda’s most influential CEOs, startup founders, policymakers, investors, creatives, and visionaries. These are not scripted interviews; they are immersive dialogues that peel back the curtain on the innovations, failures, comebacks, leadership decisions, and strategic pivots that are shaping Uganda’s future. From Kampala to Gulu, from the diaspora to the boardroom, CEO Insights Uganda stands unmatched as Uganda’s number one business podcast for meaningful, relevant, and motivational content. Whether you’re searching for a “Uganda podcast,” “top Ugandan podcast on YouTube,” “Kampala business podcasts,” “East African entrepreneurship podcast,” or “CEO interviews Uganda,” this is the show that consistently delivers. If you’ve ever looked up content like the Lynn Ngugi Show, The Diary of a CEO podcast, The Ugandan Boy Talk Show, or wanted to know how to start a business in Uganda, you’ve now found your ultimate destination. CEO Insights Uganda is where Uganda’s best ideas meet Uganda’s brightest minds, creating a platform that educates, challenges, and empowers its listeners in every episode. Our topics span across the most pressing and exciting sectors today—technology and innovation, public health leadership, political transformation, real estate investing in Uganda, agribusiness, youth entrepreneurship, cultural preservation, finance and banking, investment opportunities in Uganda, and beyond. CEO Insights Uganda podcast is especially tailored for audiences both inside and outside Uganda who are curious about the nation’s development path, leadership evolution, and business potential.