Branding a Cute Kid-Friendly Cafe ☕️

In this video, I take you behind the scenes of branding a cute, kid-friendly, aesthetic café — from logo design to color palette, typefaces, and packaging ideas! Whether you're starting your own small business, a design student, or just love watching creative processes, this video is packed with inspiration and tips on how to build a cohesive brand identity from scratch.

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Timestamps:
00:00 Introduction
00:23 The Brief
01:20 Discovery
02:55 Brand Research
05:56 Moodboard
08:58 Wordmark
09:54 Color Palette
10:29 Concept Presentation
11:33 Brand Guide
12:17 Outro

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