Young Adults Prioritize Travel, Wellness & Crypto Over Traditional Savings ✈️💰

Young adults are ditching long-term savings goals in favour of travelling, wellness and crypto.<br /><br />A poll of 2,000 18–35-year-olds found more have these six-to-18-month money ambitions (50 per cent) compared to longer ones (40 per cent), like saving for a house deposit. <br /><br />Travelling is the number one target for this group in this timeframe (39 per cent), followed by 24 per cent hoping to put enough money aside to start a business.<br /><br />Others are putting money away to allow them to go on a health and wellness retreat (20 per cent), to tie the knot with their other half (15 per cent), and get an electric motor (13 per cent).<br /><br />While 12 per cent are even squirrelling cash away for the upcoming festival season.<br /><br />The research was commissioned by NatWest to encourage young people to build healthy monthly savings habits with Couch to Cash: the £5K Challenge.<br /><br />The bank has also partnered with Team GB Olympic gold medallists Alistair and Jonny Brownlee to provide helpful tips to tackle the key barriers to saving.