Apple’s Hidden iPhone Launch Team: The Origin of the Iconic Event

As Tim Cook and Apple launch the iPhone 8 and the iPhone X, the story of Steve Jobs’ original vision is told through exclusive interviews with former Apple executives Scott Forstall, Tony Fadell and Greg Christie. Together they made up the secret Project Purple team and created one of the best-selling products ever. Don’t miss a WSJ video, subscribe here: http://bit.ly/14Q81Xy More from the Wall Street Journal: Visit WSJ.com: http://www.wsj.com Visit the WSJ Video Center: https://wsj.com/video On Facebook: https://www.facebook.com/pg/wsj/videos/ On Twitter: https://twitter.com/WSJ On Snapchat: https://on.wsj.com/2ratjSM