What Are Labubu Dolls? The Viral Toy Everyone’s Obsessed With

Labubu dolls—quirky, fuzzy, fang‑toothed collectibles designed by Hong Kong artist Kasing Lung and sold by Pop Mart—have exploded online thanks to blind‑box mystery, celebrity sightings like Lisa from BLACKPINK and Rihanna, and their playful mix of cute and creepy.

The dolls often sell out in seconds, with fans lining up overnight, resellers marking them up dramatically, and occasional in‑store chaos leading Pop Mart to temporarily pull them from shelves.

Their rise is fueled by a perfect storm of social‑media unboxing hype, fashion and nostalgia appeal, and scarcity‑driven demand, making them a viral cultural phenomenon