WATCH | Ghibli-Style AI Art Is Everywhere — But At What Cost?

Whimsical, watercoloured versions of selfies, brand campaigns, and travel photos — all reimagined in the signature style of Japanese animation house Studio Ghibli — are virtually inescapable on the internet right now.

The debate around AI and art isn’t new. But the latest trend of converting images into Ghibli-style art using OpenAI’s image-generation tool has set social media on fire.

Studio Ghibli prides itself on its use of hand-painted, 2D animation — a rarity in an era where most studios rely heavily on CGI and other digital technologies. This labor-intensive, detail-oriented approach gives rise to the fluid, dreamlike style the studio has become known for.

In an age where every aesthetic can be replicated and every emotion reverse-engineered, we need to ask: What are we actually creating? And who — or what — is profiting from it?

Watch the full video to know more about the ongoing debate.

Reporter: Aranya Mukerji
Camera: Vikram Sharma and Suresh Pandey
Editor: Sudhanshu

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