2025 Best Concept Nominees

A great concept is the foundation for making an unforgettable music video.

The best concepts are fresh, thought-provoking, and clever, creating a framework that elevates the music to new heights. A strong concept doesn’t just support the song; it enhances it, offering a unique perspective that leaves a lasting impression.

Today, we’re excited to announce the nominees for BEST CONCEPT, the visionaries who have crafted the most innovative and original ideas, turning them into unforgettable music videos.

Join us at the festival! June 12-14th.

CREDITS (in order of appearance)

Tommy Cash - Espresso Macchiato @tommycashworld
Director: Alina Pasok
DOP: Daron Smidt
Editor: Katya Kotova

Jarina De Marco + Mediopicky - Pélame La Papa @jarinademarco & @mediopicky
Director: MAMA @heymama.tv
DOP: Damian Acevedo
Editor: Greg Scruton @g_scruton

Alemán, Gera MX - Como Pacman @mxalemanmx

ascendant vierge - Tic Tac @ascendantvierge
Director & Editor: David Perreard @david_prrrd
DOP: Robin Knudsen

RM - Lost! @rkive
Director: Aube Perrie @aube_perrie
DOP: Chris Ripley

Tommy Holohan & Megra - Show Me The Sky @tommy.holohan & @me.g.ra
Director: Will Wightman @will_k_wightman
DOP: Jack Hamilton @jackch_
Editor: Nick Armstrong @nickarm

MANIZHA - GUN @manizha
Director: Lado Kvataniya @ladokvataniya
Editor: Kirill Khandurin @khaki.editing

Glass Animals - Show Pony @glassanimals
Director: Eoin Glaister @eoinglaister
DOP: Tasha Duursma @tasha_duursma
Editor: Sam Allen @samalleneditor

Foreign Root
Director: Andzej Gavriss
DOP: Adric Watson @adricwatson
Editor: David Gesslbauer @davidgesselbauer

James Blake - Thrown Around @jamesblake
Director & Editor: The Reids @_thereids_
DOP: The Reids & Fraser Mitchell @fr_ser