Apple Aims for Greater AI Control with Development of In-House Server Chip

Apple is reportedly developing its own AI server chip, which is expected to focus on running AI models rather than training them. Apple CEO Tim Cook has assured investors that the company is investing in AI and will have major announcements soon. Apple's existing chip expertise, demonstrated by its custom silicon in its devices, could provide a critical advantage in the AI race. The company's M-series chips, currently used in consumer products, may be capable of performing certain AI functions. By developing its own server chip, Apple aims to have more control over its AI capabilities.