TikTok Suspends 'TikTok Lite' Rewards Program in Europe After Antitrust Investigation

TikTok has suspended its "TikTok Lite" rewards program in Europe following an investigation by the European Commission over possible breaches of antitrust rules. The light version of the app included a daily payment feature for user engagement and has come under scrutiny from European regulators for potentially fostering addiction among young users. In response to the investigation, TikTok has suspended this reward feature in the EU to address the regulatory concerns. The EC, citing concerns under the EU’s Digital Services Act about the "addictive effect" of a TikTok reward feature on children, questioned the effectiveness of the platform's age verification mechanisms despite assurances that the feature is not available to users under 18.