How DraftKings got LeBron James to join its lineup

On the latest episode of Executive Exchange, host and Leadership Editor Ruth Umoh sits down with DraftKings cofounder and CEO Jason Robins to discuss the partnership between LeBron James and how their deal came together right before Super Bowl LVIII.

Jason discusses how the NBA changed the rules to allow active NBA players to endorse betting companies and that LeBron was their top target to sign. DraftKings also recently partnered with Barstool Sports once again and talks about why it made sense to bring them back as a sponsor.

Finally, Jason touches on the 9/11-themed 'Never Forget' parlay bet that was issued last September 11th and how to deal with situations that are challenging when running a company. He gives insight on making mistakes that you can learn from and turning that into a stronger person.