Why Rivian Wants To Compete In The EV Mass Market With A Lower Priced Vehicle

Rivian is best known for its EV trucks and SUV's that come with a higher price tag in the $80,000 range. But with sales of costlier electric cars cooling, Rivian's CEO RJ Scaringe is attempting to woo consumers with a new smaller SUV with an approximately $45,000 price tag.

Senior Editor Alan Ohnsman, who covers future mobility at Forbes, recently sat down with Scaringe to hear more about this new model and why the brand is offering a more affordable unit in 2024.

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