Are Super Bowl Ads Worth the Investment? Insights from an Advertising Expert 🏈
Discover whether the massive costs of Super Bowl commercials translate into real business success. University advertising professor Robert Kolt shares his expert analysis on ROI and the true value of these high-profile ads.
About this video
Robert Kolt, an advertising professor at Michigan State University, joins ‘Forbes Talks’ to discuss the value of Super Bowl ads.
0:00 Introduction
0:21 Taylor Swift's Impact On Advertising
0:45 Super Bowl And Brand Visibility/Recognition
3:47 The FTX/Crypto Super Bowl Ad
5:47 Social Media And Super Bowl Ads: The Goal Is To Be A Trending Topic
7:48 What Brands Are The Highly Anticipated Ads?
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0:00 Introduction
0:21 Taylor Swift's Impact On Advertising
0:45 Super Bowl And Brand Visibility/Recognition
3:47 The FTX/Crypto Super Bowl Ad
5:47 Social Media And Super Bowl Ads: The Goal Is To Be A Trending Topic
7:48 What Brands Are The Highly Anticipated Ads?
Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1
Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more:
https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript
Stay Connected
Forbes newsletters: https://newsletters.editorial.forbes.com
Forbes on Facebook: http://fb.com/forbes
Forbes Video on Twitter: http://www.twitter.com/forbes
Forbes Video on Instagram: http://instagram.com/forbes
More From Forbes: http://forbes.com
Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.
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Video Information
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17.6K
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Duration
8:54
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Published
Feb 10, 2024
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