Are Super Bowl Ads Worth the Investment? Insights from an Advertising Expert 🏈

Robert Kolt, an advertising professor at Michigan State University, joins ‘Forbes Talks’ to discuss the value of Super Bowl ads.

0:00 Introduction
0:21 Taylor Swift's Impact On Advertising
0:45 Super Bowl And Brand Visibility/Recognition
3:47 The FTX/Crypto Super Bowl Ad
5:47 Social Media And Super Bowl Ads: The Goal Is To Be A Trending Topic
7:48 What Brands Are The Highly Anticipated Ads?

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