Google Joins Coalition Aimed at Combating AI-Generated Deepfakes

Google Joins Coalition , Aimed at Combating , AI-Generated Deepfakes.
On February 8, Google joined forces with a coalition
of tech and media leaders to advance the ability to
identify artificial intelligence-created or altered media. .
On February 8, Google joined forces with a coalition
of tech and media leaders to advance the ability to
identify artificial intelligence-created or altered media. .
NBC reports that Google will use an Adobe
project called Content Credentials, which allows
users to verify images, videos, audio and documents. .
The group, the Coalition for Content
Provenance and Authenticity, or C2PA,
also includes Intel and Microsoft.
The group, the Coalition for Content
Provenance and Authenticity, or C2PA,
also includes Intel and Microsoft.
The group says the measure will allow institutions
like news outlets and social media platforms to
offer users verification that content is authentic. .
The coalition was formed amid rapidly
evolving AI technology capable of
generating convincingly realistic media. .
The way we think we’re trying to
solve the problem is first, we want
to have you have the ability to
prove as a creator what’s true, Dana Rao, head of Adobe’s legal, security and policy organization and co-founder of the coalition, via NBC.
And then we want to teach people
that if somebody is trying to tell
you something that is true, they
will have gone through this process
and you’ll see the ‘CR,’ almost like
a ‘Good Housekeeping’ seal of approval, Dana Rao, head of Adobe’s legal, security and policy organization and co-founder of the coalition, via NBC.
And then we want to teach people
that if somebody is trying to tell
you something that is true, they
will have gone through this process
and you’ll see the ‘CR,’ almost like
a ‘Good Housekeeping’ seal of approval, Dana Rao, head of Adobe’s legal, security and policy organization and co-founder of the coalition, via NBC.
NBC reports that Google has released
an entire suite of generative AI products,
including a number of editing and creation tools
along with the company's chatbot, Bard.
NBC reports that Google has released
an entire suite of generative AI products,
including a number of editing and creation tools
along with the company's chatbot, Bard.
At Google, a critical part of our
responsible approach to AI involves
working with others in the industry
to help increase transparency
around digital content, Laurie Richardson, vice president
of trust and safety at Google, via NBC.
This is why we are excited to join the committee and incorporate the latest version of the C2PA standard, Laurie Richardson, vice president
of trust and safety at Google, via NBC.
It builds on our work in this space —
including Google DeepMind’s SynthID,
Search’s About this Image and YouTube’s
labels denoting content that is altered
or synthetic — to provide important
context to people, helping them
make more informed decisions, Laurie Richardson, vice president
of trust and safety at Google, via NBC