How Environmental Claims Are Shaping Consumer Choices ๐ฑ
Discover how advertisers are highlighting environmental benefits to influence buying decisions as consumers become more eco-conscious. Learn what this means for brands and shoppers alike.
About this video
Consumers are increasingly thinking about the environmental impact of a product when they're choosing between brands. Marketers are responding by making lots of claims about the sustainability of their merchandise. But when does green advertising become greenwashing?
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Views
1.8K
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Duration
5:21
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Published
Dec 1, 2023
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