what are backlinks and why are they important

Check out our blog post for more info: https://freshkorn.com/2020/06/04/what-are-backlinks-and-why-are-they-important/

How does Google determine which site to show in the first second & third position of the search results? It all boils down to a correctly optimized site, doesn't it? Well, it is actually more difficult than just that. You must have backlinks! But what are backlinks, and why are they important?