HBO Knows Streaming Services Are Confusing

Just days before the official launch of its new streaming service, HBO seems to want to clear up any confusion about the difference between its services Go, Now, and soon-to-launch Max—and buddy, I’m not sure it’s working. Max will have a lot of content that Go and Now do not—which seems fine, until you consider the price. You’d think that a super-stuffed version of HBO’s existing product would cost more—but alas, it does not, making this release confusing on a level previously only reserved for the Apple TV branding.