Marketing Humans to Humans the OKCupid Way

Marketing Humans to Humans the OKCupid Way
Bounce Exchange - Sheraton Austin Hotel
Presented by Jimena Almendares, Chief Product Officer @ OkCupid

Some people don't know what they want, others do the opposite of what they mean. OkCupid data and experiments reveal how human online behavior is paradoxical, at best. In this talk, you'll learn about the key differences between women and men, how online self-censorship is actually detrimental, and how we judge each other in more ways than you think.