Why Use Videos in Your Marketing Plan?

“USERS SPEND MORE TIME ON WEBSITES THAT INCLUDE VIDEO”

RESEARCH SHOWS THAT THE FIGURE IS UP TO 88% MORE! (SOURCE: MIST MEDIA)

And you want your potential customers to stay longer on your site when they find it, right?

Video and e-mail marketing can increase click-through rates by more than 90%.(Source: Mist Media)
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore)

90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content — photos and videos — saw a 65% increase in engagement. (Source: Simply Measured)

Having video on your website can improve search engine rankings as well because search engine algorithms use duration of time spent on webpages as one of their mea