Why the Process Matters More Than the Goal | Rohit Srivastava | TEDxIIMSambalpur

The real magic lies not in the destination, but in the process. Drawing from personal experiences and everyday observations, Rohit shares why its important for you to slow down, savour the messy middle, and find purpose in the journey—whether you're building a dream, growing a brand, or simply figuring life out. It’s a gentle nudge to stop waiting for the “big win” and start celebrating the steps that get you there. Rohit Srivastav, a visionary entrepreneur, storyteller, and food inspired traveller-content creator who seamlessly blends his love for food, travel, and digital media. An engineer and an MBA by education, Rohit loves his road trips and explores cities through the foods that the locals eat. He documents his journey and stories on his social media channels. He is the founder of FoodFindo, Odisha’s first and one of the largest food review and recommendation platforms, curating unique culinary experiences for food lovers and highlighting hidden gastronomic gems. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx