Why Does a Cigarette Company Sell Food? 🍽️

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ITC is one of the strangest companies in India.

It sells cigarettes.
But it also sells atta, biscuits, notebooks, agarbattis, and a lot of things that exist inside Indian homes.

Somewhere along the way, Indians stopped seeing ITC as a cigarette company. And that shift did not happen by accident.

In this video, I break down how ITC pulled off one of the most unlikely brand pivots in Indian business history, how trust moved from cigarettes to kitchens, and what ITC really is today.

If you enjoy stories about brands, consumer behaviour, and the strategies hiding in plain sight, this one is for you.

Thanks to Zero1 Media Network (https://zero1byzerodha.com) for supporting this video.

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Disclaimer: Zero1 by Zerodha financially supports creators and storytellers through its network. The views and opinions in this video are solely my own and are not endorsed by Zero1.

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Chapters:

00:00 - Cigarettes to kitchens: the ITC puzzle
01:47 - When tobacco became a problem
03:07 - How ITC reframed its story
04:33 - Why ITC’s rivals slowly disappeared
05:48 - The real power of shopkeeper trust
12:00 - How ITC rebuilt itself as a brand
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#ITC #BusinessStrategy #CaseStudy #IndianBusiness #CorporateTransformation #MarketDominance #Monopoly #BusinessAnalysis #SuccessStory #StartupIndia #FMCG #Branding #ConsumerBehavior #MarketingStrategy #HouseOfBrands #Aashirvaad #Sunfeast #Retail #DistributionNetwork #BrandTrust #AnuragBansal