AI's Impact on Future Marketing π
Jessica Apotheker discusses how AI will transform marketing while highlighting the continued need for human creativity.

TED
780.0K views β’ Dec 12, 2023

About this video
Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.
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The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design β plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.
Watch more: https://go.ted.com/jessicaapotheker
https://youtu.be/3MwMII8n1qM
TED's videos may be used for non-commercial purposes under a Creative Commons License, AttributionβNon CommercialβNo Derivatives (or the CC BY β NC β ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com
#TED #TEDTalks #marketing
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Video Information
Views
780.0K
Likes
14.1K
Duration
10:44
Published
Dec 12, 2023
User Reviews
4.8
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