UX Design Explained: Your Complete Beginner's Video Guide 🎨

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User experience design is one of the most varied, fast-paced and exciting fields out there — but what is UX design really all about?

In this fun yet informative video, our Head of Design, Jeffrey Humble, answers the question on everybody's lips: What is UX design?

We start with a brief historical excursion: where did the term "UX design" come from, and what role did Don Norman and tech giant Apple play?

We'll then show you some real-life examples of UX design in action — both the good and the bad! Learn what's so great about the banana in terms of UX, and where Apple went wrong with their Magic Mouse 2.

You'll learn why UX design is so important, and finally get a clear idea of what it is that UX designers actually do. To quote Jeff, you can think of UX designers as licensed simplifiers!

UX design isn't just for the tech sphere, either. We'll also touch upon why good UX is crucial for just about any business.

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