A/B Testing Explained | Data Science in Minutes

What is A/B testing? In this quick tutorial, we go over the basics of A/B testing, as well as answer some in-depth questions such as: why should businesses conduct A/B testing? Or how do you perform an A/B test?

A/B testing aims to determine not only which technique performs better but also to understand whether the difference is statistically significant.

Table of Contents:
0:00 Introduction
1:29 Sucess criteria
2:58 What happens if...
3:15 Conclusion

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