Volkswagen India's New Strategy: Premium Models, Small Cars & More 🚗

In conversation with Hormazd Sorabjee - Editor, Autocar India - , Volkswagen India's new Brand Director Nitin Kohli talks of his focus areas, developing VW's image, GST impact on sales and more.

Chapters -
0:00 - Introduction
0:28 - Leading VW India
3:51 - Impact of GST reforms
5:15 - Case for a 'small car'
7:10 - Leading in midsize sedan segment
8:30 - Scope for a higher spec Virtus
10:21 - Importance of niche models
11:38 - Demand and supply for imports
13:00 - Differentiating Volkswagen
14:34 - 2026 could be a big year

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