Understanding What Makes Content Memorable
An overview of key factors that contribute to making content memorable, based on a 45-minute exploration of encoding principles and memory retention strategies.

Benjamin Keep, PhD, JD
62.7K views β’ May 29, 2024

About this video
This is my "everything I know about encoding" video. Well, not quite everything. But best I could do in 45 minutes.
00:00 Introduction
00:46 What can we encode?
1:46 Two issues in encoding research
4:43 Depth of processing
9:17 The generation effect
13:31 Imagery
17:28 Memory palaces and βtime palacesβ
20:10 The drawing effect
23:36 Distinctiveness
27:50 Value
31:42 Integration
37:17 Transfer appropriate processing
43:32 The complete list of themes
For much more content like this, check out my online learning community: https://www.benjaminkeep.com/community
Edited by Presage: https://pre-sage.com.
References:
Perhaps this goes without saying, but each of the issues that I mention are considerably more nuanced than how I've presented them here. But hopefully the video gives you the basic ideas so that you can dive in further, if you want.
Depth of processing: Craik, F. I., & Tulving, E. (1975). Depth of processing and the retention of words in episodic memory. Journal of experimental Psychology: general, 104(3), 268.
Generation: Bertsch, S., Pesta, B. J., Wiscott, R., & McDaniel, M. A. (2007). The generation effect: A meta-analytic review. Memory & cognition, 35, 201-210.
Imagery: Leopold, C., & Mayer, R. E. (2015). An imagination effect in learning from scientific text. Journal of Educational Psychology, 107(1), 47β63. https://doi.org/10.1037/a0037142
"Time palaces" and memory palaces Bouffard, N., Stokes, J., Kramer, H. J., & Ekstrom, A. D. (2018). Temporal encoding strategies result in boosts to final free recall performance comparable to spatial ones. Memory & Cognition, 46(1), 17β31. https://doi.org/10.3758/s13421-017-0742-z
Value and encoding: Hennessee, J. P., Patterson, T. K., Castel, A. D., & Knowlton, B. J. (2019). Forget me not: Encoding processes in value-directed remembering. Journal of Memory and Language, 106, 29β39. https://doi.org/10.1016/j.jml.2019.02.001
Drawing: Fernandes, M. A., Wammes, J. D., & Meade, M. E. (2018). The Surprisingly Powerful Influence of Drawing on Memory. Current Directions in Psychological Science, 27(5), 302β308. https://doi.org/10.1177/0963721418755385
Wammes, J. D., Meade, M. E., & Fernandes, M. A. (2016). The drawing effect: Evidence for reliable and robust memory benefits in free recall. Quarterly Journal of Experimental Psychology, 69(9), 1752β1776. https://doi.org/10.1080/17470218.2015.1094494
Acting things out: Engelkamp, J., & Zimmer, H. D. (1997). Sensory factors in memory for subject-performed tasks. Acta Psychologica, 96(1-2), 43-60.
Production and distinctiveness: Ozubko, J. D., & MacLeod, C. M. (2010). The production effect in memory: evidence that distinctiveness underlies the benefit. Journal of Experimental Psychology: Learning, Memory, and Cognition, 36(6), 1543.
Integration and self-explanations: Chi, M. T., Bassok, M., Lewis, M. W., Reimann, P., & Glaser, R. (1989). Self-explanations: How students study and use examples in learning to solve problems. Cognitive Science, 13(2), 145β182.
Renkl, A. (2002). Worked-out examples: Instructional explanations support learning by self-explanations. Learning and instruction, 12(5), 529-556.
Integration and video games/passages:
Arena, D. A., & Schwartz, D. L. (2014). Experience and explanation: Using videogames to prepare students for formal instruction in statistics. Journal of Science Education and Technology, 23, 538-548.
Schwartz, D. L., & Bransford, J. D. (1998). A time for telling. Cognition and Instruction, 16(4), 475β5223.
Transfer appropriate processing: Morris, C. D., Bransford, J. D., & Franks, J. J. (1977). Levels of processing versus transfer appropriate processing. Journal of Verbal Learning and Verbal Behavior, 16(5), 519β533. https://doi.org/10.1016/S0022-5371(77)80016-9
00:00 Introduction
00:46 What can we encode?
1:46 Two issues in encoding research
4:43 Depth of processing
9:17 The generation effect
13:31 Imagery
17:28 Memory palaces and βtime palacesβ
20:10 The drawing effect
23:36 Distinctiveness
27:50 Value
31:42 Integration
37:17 Transfer appropriate processing
43:32 The complete list of themes
For much more content like this, check out my online learning community: https://www.benjaminkeep.com/community
Edited by Presage: https://pre-sage.com.
References:
Perhaps this goes without saying, but each of the issues that I mention are considerably more nuanced than how I've presented them here. But hopefully the video gives you the basic ideas so that you can dive in further, if you want.
Depth of processing: Craik, F. I., & Tulving, E. (1975). Depth of processing and the retention of words in episodic memory. Journal of experimental Psychology: general, 104(3), 268.
Generation: Bertsch, S., Pesta, B. J., Wiscott, R., & McDaniel, M. A. (2007). The generation effect: A meta-analytic review. Memory & cognition, 35, 201-210.
Imagery: Leopold, C., & Mayer, R. E. (2015). An imagination effect in learning from scientific text. Journal of Educational Psychology, 107(1), 47β63. https://doi.org/10.1037/a0037142
"Time palaces" and memory palaces Bouffard, N., Stokes, J., Kramer, H. J., & Ekstrom, A. D. (2018). Temporal encoding strategies result in boosts to final free recall performance comparable to spatial ones. Memory & Cognition, 46(1), 17β31. https://doi.org/10.3758/s13421-017-0742-z
Value and encoding: Hennessee, J. P., Patterson, T. K., Castel, A. D., & Knowlton, B. J. (2019). Forget me not: Encoding processes in value-directed remembering. Journal of Memory and Language, 106, 29β39. https://doi.org/10.1016/j.jml.2019.02.001
Drawing: Fernandes, M. A., Wammes, J. D., & Meade, M. E. (2018). The Surprisingly Powerful Influence of Drawing on Memory. Current Directions in Psychological Science, 27(5), 302β308. https://doi.org/10.1177/0963721418755385
Wammes, J. D., Meade, M. E., & Fernandes, M. A. (2016). The drawing effect: Evidence for reliable and robust memory benefits in free recall. Quarterly Journal of Experimental Psychology, 69(9), 1752β1776. https://doi.org/10.1080/17470218.2015.1094494
Acting things out: Engelkamp, J., & Zimmer, H. D. (1997). Sensory factors in memory for subject-performed tasks. Acta Psychologica, 96(1-2), 43-60.
Production and distinctiveness: Ozubko, J. D., & MacLeod, C. M. (2010). The production effect in memory: evidence that distinctiveness underlies the benefit. Journal of Experimental Psychology: Learning, Memory, and Cognition, 36(6), 1543.
Integration and self-explanations: Chi, M. T., Bassok, M., Lewis, M. W., Reimann, P., & Glaser, R. (1989). Self-explanations: How students study and use examples in learning to solve problems. Cognitive Science, 13(2), 145β182.
Renkl, A. (2002). Worked-out examples: Instructional explanations support learning by self-explanations. Learning and instruction, 12(5), 529-556.
Integration and video games/passages:
Arena, D. A., & Schwartz, D. L. (2014). Experience and explanation: Using videogames to prepare students for formal instruction in statistics. Journal of Science Education and Technology, 23, 538-548.
Schwartz, D. L., & Bransford, J. D. (1998). A time for telling. Cognition and Instruction, 16(4), 475β5223.
Transfer appropriate processing: Morris, C. D., Bransford, J. D., & Franks, J. J. (1977). Levels of processing versus transfer appropriate processing. Journal of Verbal Learning and Verbal Behavior, 16(5), 519β533. https://doi.org/10.1016/S0022-5371(77)80016-9
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Video Information
Views
62.7K
Likes
3.6K
Duration
44:11
Published
May 29, 2024
User Reviews
4.7
(12)