Understanding UTAUT: The Key Theory Behind Technology Adoption 🚀
Learn about the Unified Theory of Acceptance and Use of Technology (UTAUT), a comprehensive framework developed in 2003 that explains how and why people adopt new technologies. Perfect for researchers and tech enthusiasts alike!
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4 views • May 4, 2023
About this video
UTAUT stands for Unified Theory of Acceptance and Use of Technology. It is a theoretical framework developed by Venkatesh, Morris, Davis, and Davis in 2003 to explain and predict individuals' intentions and behavior towards adopting and using new technologies.<br />The UTAUT model suggests that there are four main factors that influence an individual's adoption and use of technology:
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4
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10:08
Published
May 4, 2023
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