Understanding Content Moderation: Types, Tools, and Processes

Content moderation refers to the screening of inappropriate content that users post on a platform. The process entails the application of pre-set rules for monitoring content. If it doesn’t satisfy the guidelines, the content gets flagged and removed. The reasons can be different, including violence, offensiveness, extremism, nudity, hate speech, copyright infringements, and similar.

The goal of content moderation is to ensure the platform is safe to use and upholds the brand’s Trust and Safety program. Content moderation is widely used by social media, dating websites and apps, marketplaces, forums, and similar platforms.

Content moderation is the only way to keep your brand’s website in line with your standards — and to protect your clients and your reputation. With its help, you can ensure your platform serves the purpose that you’ve designed it for, rather than giving space for spam, violence, and explicit content.

0:00 Intro
0:32 What is content moderation?
1:25 Why is content moderation important?
2:28 Automated content moderation
3:48 Pre-moderation
4:32 Post-moderation
5:07 Reactive moderation
6:00 Distributed moderation
6:28 How does content moderation work?
7:48 Imagga's content moderation platform

More info here: https://imagga.com/blog/what-is-content-moderation/

#whatiscontentmoderation