MS Dhoni's Smart Fashion: Stain & Odor-Free Indian Clothes 🇮🇳

Most fast fashion today comes at a cost - to us and the planet. They are fast to fade, fast to pollute. But @urturms101 is trying to flip that. This Bengaluru-based brand is building a different kind of wardrobe - one that lasts longer and feels better. And it’s being made in labs and not cloth mills.
Their secret? Smarter fabric tech. Turms garments are designed to repel stains, fight odour, and delay your laundry cycle - saving thousands of litres of water over time. And now, they’ve introduced something new: Red Aloe Vera infused Kansas linen. It’s makes it naturally biodegradable and soft on the skin.