Thematic Analysis of User Research Data
Transform qualitative user research data into actionable insights through thematic analysis of transcripts and observations. 🔍
NNgroup
237.2K views • Oct 18, 2019
About this video
User research generates masses of qualitative data in the form of transcripts and observations that can be summarized and made actionable through thematic analysis to identify the main findings.
Full article: https://www.nngroup.com/articles/thematic-analysis/
#UX #UserResearch #Qualitative #DataAnalysis
Full article: https://www.nngroup.com/articles/thematic-analysis/
#UX #UserResearch #Qualitative #DataAnalysis
Tags and Topics
Browse our collection to discover more content in these categories.
Video Information
Views
237.2K
Likes
2.8K
Duration
3:02
Published
Oct 18, 2019
User Reviews
4.5
(47) Related Trending Topics
LIVE TRENDSRelated trending topics. Click any trend to explore more videos.