The Shift in Social Media Sharing: Why Friends Are Posting Less
After two decades of increased online sharing, a significant number of social media users are choosing to share less. Recent polling indicates that nearly a third of all users are reducing their social media activity.

BBC Global
942.4K views • Jul 24, 2025

About this video
After two decades of sharing more online, it looks like more people are deciding to share less.
New polling shows that nearly a third of all social media users post less than they did a year ago.
That trend is especially true for adults in Gen Z.
BBC Special Correspondent Katty Kay and writer Kyle Chayka discuss the ways that social media is changing – and what that means for how we live our lives online.
Subscribe to BBC Global: https://www.youtube.com/c/bbc_global?sub_confirmation=1
For the latest news, analysis and features visit: www.bbc.com
#BBC #socialmedia #genz
New polling shows that nearly a third of all social media users post less than they did a year ago.
That trend is especially true for adults in Gen Z.
BBC Special Correspondent Katty Kay and writer Kyle Chayka discuss the ways that social media is changing – and what that means for how we live our lives online.
Subscribe to BBC Global: https://www.youtube.com/c/bbc_global?sub_confirmation=1
For the latest news, analysis and features visit: www.bbc.com
#BBC #socialmedia #genz
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Video Information
Views
942.4K
Likes
24.3K
Duration
9:36
Published
Jul 24, 2025
User Reviews
4.8
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