The Shift in Social Media Sharing: Why Friends Are Posting Less

After two decades of increased online sharing, a significant number of social media users are choosing to share less. Recent polling indicates that nearly a third of all users are reducing their social media activity.

The Shift in Social Media Sharing: Why Friends Are Posting Less
BBC Global
942.4K views • Jul 24, 2025
The Shift in Social Media Sharing: Why Friends Are Posting Less

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After two decades of sharing more online, it looks like more people are deciding to share less.

New polling shows that nearly a third of all social media users post less than they did a year ago.

That trend is especially true for adults in Gen Z.

BBC Special Correspondent Katty Kay and writer Kyle Chayka discuss the ways that social media is changing – and what that means for how we live our lives online.

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#BBC #socialmedia #genz

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942.4K

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Published

Jul 24, 2025

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