The Salvation Army Turns #TheDress Meme Into a Powerful Anti-Domestic Abuse Campaign 👗

South Africa's Salvation Army leverages the viral #TheDress craze with a compelling ad asking, 'Why is it so hard to see black and blue?' to raise awareness about domestic abuse.

The Salvation Army Turns #TheDress Meme Into a Powerful Anti-Domestic Abuse Campaign 👗
NowThis
25 views • Mar 6, 2015
The Salvation Army Turns #TheDress Meme Into a Powerful Anti-Domestic Abuse Campaign 👗

About this video

The Salvation Army in South Africa put out an anti-domestic abuse ad that asked 'Why is it so hard to see black and blue?'

Video Information

Views

25

Duration

0:33

Published

Mar 6, 2015

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