The Rise of Sriracha: How the Hot Sauce Became an American Icon 🌶️

How did sriracha take over the hot sauce market in the U.S.? Why is there a rooster on Huy Fong's bottle? When did we reach "peak sriracha?" In this episode of History Of… we take a deep dive into that little bottle with the iconic green tip by following the wild success story of David Tran and his company Huy Fong, and detail how sriracha became a culinary sensation in early 2010s. Trust us, this video will leave you with a great appreciation for sriracha. Even if you already put it on everything. This video "The History of Sriracha</a>", first appeared on http://thrillist.com</a>.