The Remarkable Success of Apple’s iPhone Launch

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There were dozens of incredible product introductions by Steve Jobs while he was CEO of Apple. Like pulling the iPod nano out of his jeans coin pocket, or sliding the MacBook Air out of a manila envelope. But perhaps the most iconic product keynote he ever delivered was for the original iPhone back in 2007. Not only did the presentation feature an incredible narrative and setup for the iPhone’s reveal, but it was a logistical nightmare to pull off. And some people who worked on the introduction didn’t think it could be done successfully at all. So in this video we’re going to take a peak behind the curtain and investigate the drama behind the original iPhones launch, and find out why it’s considered by many to be one of the greatest product introductions of all time.

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