The Psychology of Irrational Decisions 🤔
Explore why people often make irrational choices and the psychological factors behind these decisions with Sara Garofalo.

TED-Ed
2.4M views • May 12, 2016

About this video
View full lesson: http://ed.ted.com/lessons/the-psychology-behind-irrational-decisions-sara-garofalo
Often people make decisions that are not “rational” from a purely economical point of view — meaning that they don’t necessarily lead to the best result. Why is that? Are we just bad at dealing with numbers and odds? Or is there a psychological mechanism behind it? Sara Garofalo explains heuristics, problem-solving approaches based on previous experience and intuition rather than analysis.
Lesson by Sara Garofalo, animation by TOGETHER.
Often people make decisions that are not “rational” from a purely economical point of view — meaning that they don’t necessarily lead to the best result. Why is that? Are we just bad at dealing with numbers and odds? Or is there a psychological mechanism behind it? Sara Garofalo explains heuristics, problem-solving approaches based on previous experience and intuition rather than analysis.
Lesson by Sara Garofalo, animation by TOGETHER.
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Video Information
Views
2.4M
Likes
55.3K
Duration
4:39
Published
May 12, 2016
User Reviews
4.8
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