The Paradox of Choice: Why More Isn't Always Better | Barry Schwartz | TED

Psychologist Barry Schwartz explores how abundant choices can lead to anxiety and dissatisfaction, challenging the idea that more options always improve our lives. Discover how to make better decisions and find happiness amidst overwhelming choices. 🎯

The Paradox of Choice: Why More Isn't Always Better | Barry Schwartz | TED
TED
6.5M views • Jan 16, 2007
The Paradox of Choice: Why More Isn't Always Better | Barry Schwartz | TED

About this video

http://www.ted.com Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at
http://www.ted.com/index.php/talks/top10

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6.5M

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Duration

20:23

Published

Jan 16, 2007

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