The Journey of Tunisia's Pioneering Private Laboratory | Dr. Ridha Charfeddine

In today's episode of How They Did It with TriciaBiz, Dr. Ridha Charfeddine, CEO of Unite de Fabrication de Medicaments (UNIMED), shares how he's gone about starting and growing one of the first and best pharmaceutical laboratories in Tunisia, Africa.

Dr. Charfeddine talks about what it's like, being an entrepreneur in Africa. His story not only serves as motivation for other African entrepreneurs, but also as a guide on how to be a successful entrepreneur!

Enjoy and share!


CHAPTERS

00:00 - Intro
01:18 - How UNIMED began
10:10 - Getting funding to start a business
14:01 - Challenges to expect as a business owner
15:29 - Challenges of entering a new market
18:02 - How to deal with competition
19:18 - How much UNIMED makes in a year
22:49 - How to reduce operating costs
24:17 - Correcting business mistakes
25:23 - Advice for entrepreneurs
27:20 - UNIMED's product range



ABOUT THE SHOW🎬

"HOW THEY DID IT" a show that tells the authentic story of African businesses whilst drawing lessons for upcoming entrepreneurs.

The Challenge:
There is a growing demand to tell our stories. Most of the stories told online are of foreign businesses, and where you find an African story, it is most likely a surface-level interview that aims mostly to motivate and not necessarily teach.

This is the unique value of this show:
In addition to it being designed to educate, motivate, and inspire, which is truthfully a key factor in boosting self-confidence, we will be emphasizing key lessons from the video interviews.

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ABOUT TRICIABIZ ⭐

Tricia Olufemi-Olumide (a.k.a. TriciaBiz) is commonly described as The Business Fixer. She is an entrepreneur, author, and business growth expert with over 12 years of experience working across a wide portfolio of clients in Nigeria, offering services ranging from business growth consulting, marketing penetration strategies, and other core marketing across several sectors.

She is the founder of Business Lab Academy Africa, a fast-growing digital learning platform for African entrepreneurs, and has successfully trained over 200,000 entrepreneurs in 10 cities across Africa.

TriciaBiz is a multiple-award winner and has been invited to speak at various seminars, workshops, and conferences globally.


ABOUT THE GUEST 👤

Dr. Ridha Charfeddine is the CEO of Unite de Fabrication de Medicaments (UNIMED Laboratories).

UNIMED is amongst the first Tunisian pharmaceutical laboratories. It was set up by Dr. Charfeddine in 1989. Relying on its human potential and expertise which constitute its growth pillars, UNIMED has successfully helped in the development of the Tunisian pharmaceutical industry so that it attracts various foreground pharmaceutical groups. Being devoted to its strategy over time, UNIMED has extended its product range containing from now on ophta-ORL solutions, liquids for injection, penicillin powders as well as cephalosporins for injection.


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