EU Moves to Ban Microtransactions in Gaming 🎮

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Consumers and regulators are getting sick of predatory business practices in gaming. Action is just around the corner, and for the industries big players, that's an alarming prospect.

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00:00 - Why Europe's Gaming CEOs Are Breaking Their Silence
02:59 - The New Rules That Change Everything
05:27 - Six Months Later, The Industry Responds
08:12 - What The EU Doesn't Understand About Gaming
13:36 - The Part Where They've Got A Point
17:12 - The Deadline Nobody's Ready For

Sources:
https://www.digital-fairness-act.com/

https://www.videogameseurope.eu/wp-content/uploads/2024/09/In-game-spending-by-children-parental-control-tools-2024-GameTrack-Survey.pdf

https://ec.europa.eu/commission/presscorner/detail/en/ip_25_831

https://commission.europa.eu/document/download/8af13e88-6540-436c-b137-9853e7fe866a_en

https://www.beuc.eu/game-over#the-action

https://www.videogameseurope.eu/news/video-games-europe-and-egdf-statement-on-cpcs-principles-on-in-game-virtual-currencies/

https://www.videogameseurope.eu/publication/2023-video-games-european-key-facts/

https://digital-strategy.ec.europa.eu/en/consultations/commission-launches-open-consultation-forthcoming-digital-fairness-act

https://bellular.games/the-eu-have-set-their-sights-on-digital-currency/

https://www.linkedin.com/posts/ilkkapaananen_lets-not-kill-one-of-europes-few-tech-success-activity-7381554010337554432-db_j/

https://www.euractiv.com/news/games-developers-fret-over-eus-consumer-push-on-virtual-currencies/

https://www.egdf.eu/egdf-commissions-consumer-protection-plans-threaten-the-games-industry/

https://www.twobirds.com/en/insights/2025/global/regulatory-spotlight-virtual-currency-vs-consumer-law-part-2

https://www.videogamesindustrymemo.com/p/fight-breaks-out-over-eus-new-in