The ChatGPT SEO Playbook for 2026

AI search is changing faster than most marketers realize.

ChatGPT is evolving from a simple Q&A tool into a full discovery engine, and in 2026, the algorithm is getting its biggest shift yet.

In this video, I break down the 8 major SEO updates that I believe ChatGPT will make that will change how brands get ranked, cited, and recommended inside ChatGPT.

If you run a business, create content, or rely on AI for visibility… you need to understand these shifts before they happen.

What You’ll Learn

- How ChatGPT is changing the way it decides which brands to cite and recommend
- Why certain sources (and platforms) will lose authority while others gain power
- How video, sentiment, and freshness signals will reshape AI discovery
- What brands must start doing now to stay visible in 2026 and beyond

Chapters

00:45 – Algorithm Update #1
02:08 – Algorithm Update #2
03:03 – Algorithm Update #3
03:56 – Algorithm Update #4
05:17 – Algorithm Update #5
06:32 – Algorithm Update #6
07:41 – Algorithm Update #7
08:45 – Algorithm Update #8