Understanding the Availability Heuristic π
Learn how the availability heuristic influences decision-making by relying on easily accessible information.

NNgroup
56.3K views β’ Jul 6, 2018

About this video
People make decisions based on the information that is most readily available to them. Understanding how the availability heuristic works will help you design for the way people think.
#UX #availabilityheuristic #availabilitybias #behavioraleconomics
#UX #availabilityheuristic #availabilitybias #behavioraleconomics
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Video Information
Views
56.3K
Likes
722
Duration
2:23
Published
Jul 6, 2018
User Reviews
4.5
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