TfL Secures Multi-Million Sponsorship Deal to Brand Entire London Underground Line 🚇

Transport for London has sold sponsorship rights to an entire Tube line, following high-profile station renamings like 'Burberry Street' and 'Fold Street'. Discover how this lucrative deal is transforming London's transit branding.

TfL Secures Multi-Million Sponsorship Deal to Brand Entire London Underground Line 🚇
Evening Standard
2.0K views • Jul 7, 2025
TfL Secures Multi-Million Sponsorship Deal to Brand Entire London Underground Line 🚇

About this video

First there was “Gareth Southgate” Tube station. Then Bond Street station was renamed “Burberry Street” and Old Street became “Fold Street”.Now Transport for London is looking to generate millions with a major gear change in how it cashes in on the Tube’s world-famous brand – by offering businesses the chance to sponsor an entire line.

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Jul 7, 2025

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