AI in Market Research: Exploring Synthetic Data 🤖

Ever wondered about the intricacies of creating silicon respondent synthetic data? Join Rolfe Swinton, VP - Data & AI Innovation and Partnerships at GfK - A NIQ Company, as he delves into the complexities of heterogeneity in human preferences, the latest research capabilities in market research, and the pressing issues of demographic representation and bias in AI. Understand the limitations, responsibilities, and the need for transparency as we push the boundaries of AI in modern research.

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Time stamps:
00:00 Introduction to Silicon Respondent Synthetic Data
00:14 Current Research and Capabilities
00:44 Challenges in Demographic Heterogeneity
01:05 Balancing Robustness and Bias in AI
01:31 Ensuring Transparency and Responsibility



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